07. Quiz: Pick Objectives

Quiz: Pick the Right Campaign Objective

Now that you have an overview of the different campaign objectives Facebook offers, let’s make some recommendations to our example companies. Each company has an advertising goal, and it’s your job to pick the right campaign objective on Facebook.

Recommend a Facebook Campaign Objective to Betabrand

Betabrand wants to drive online sales of a slim laptop backpack that you can wear under your jacket. The campaign objective I would recommend is:
SOLUTION: Conversions

Recommend a Facebook Campaign Objective to Ezequiel Farca

Ezequiel Farca is looking to find new clients for his interior design services. As a first step, he is interested in collecting email addresses of prospective customers. The campaign objective I would recommend is:
SOLUTION: Lead Generation

Recommend a Facebook Campaign Objective to BambooHR

BambooHR has published a thoughtful post on their blog that they want relevant HR managers to read. The campaign objective I would recommend is:
SOLUTION: Traffic

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